influencermarketingplatformUpdated October 2026 · benchmarks from published industry reports
Influencer rate calculator
Enter a platform and follower count to see what influencers typically charge per sponsored post in 2026. Micro-influencers (10k–50k followers) charge about $100–$1,500 per Instagram post; most marketplace deals land under $300.
Estimated rate per sponsored post
$100–$1,500
Micro tier (10,000–50,000 followers)
Influencer rates by platform and follower count
| Tier | TikTok | YouTube | |
|---|---|---|---|
| Nano 1,000–10,000 | $10–$300 | $5–$500 | $20–$500 |
| Micro 10,000–50,000 | $100–$1,500 | $25–$2,000 | $200–$5,000 |
| Mid-tier 50,000–500,000 | $500–$5,000 | $125–$5,000 | $200–$20,000 |
| Mega 500,000–1,000,000 | $5,000–$10,000 | $1,200–$20,000 | $10,000–$25,000 |
| Celebrity 1,000,000+ | $10,000+ | $2,500+ | — |
Ranges span the credible sources where they disagree (TikTok and YouTube vary 10-20x between IMH-derived surveys and Hootsuite, so those ranges are wide); Instagram micro/mid use IMH with Later as upper context. IMH tiers were mapped as Macro 500k-1M -> 'mega' and Mega 1M+ -> 'celebrity'; open-ended top bounds ($2,500+, $10,000+, $50,000+) are capped at the highest figure a source states. Survey rates are asking prices; Collabstr marketplace averages ($180-$310) are far lower, so treat low ends as realistic for typical creators. Rates vary by engagement, niche, and usage rights (whitelisting adds 30-50%).
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Questions people ask
+How much do influencers charge per post?
On Instagram, nano influencers (1k–10k followers) charge about $10–$300 per post, micro (10k–50k) $100–$1,500, mid-tier (50k–500k) $500–$5,000 and 1M+ accounts $10,000+. Marketplace data shows most real deals are smaller: Collabstr reports typical paid rates around $190–$255 per post.
+How much does a micro-influencer cost?
A micro-influencer with 10k–50k followers typically charges $100–$1,500 for an Instagram post, $25–$2,000 for a TikTok video and $200–$5,000 for a YouTube video.
+What changes an influencer's rate?
Engagement rate, niche, content format, exclusivity and usage rights. Paying to run a creator's content as ads (whitelisting) typically adds 30–50% to the fee.
+How much do X (Twitter) influencers charge?
Roughly ~$2 per 1,000 followers per post (Meltwater 2026, citing Influencer Marketing Hub); IMH notes X nano accounts may charge as low as $2/post.
Sources: influencermarketinghub.com, ecommercefastlane.com, www.kolsquare.com, meltwater.com, later.com, www.shortimize.com, collabstr.com