influencermarketingplatform

Updated September 2026

The Goat Agency

A global, data-led influencer marketing agency combining creator content with connected paid media at scale. Best for large brands needing scaled, performance-driven influencer campaigns across many markets.

Acquired by WPP in March 2023 and merged with WPP Media's (GroupM's) influencer marketing unit INCA; the combined entity operates under the Goat brand as part of GroupM Nexus. Still operates its own website under the Goat Agency name.

Services

  • Influencer campaigns
  • Paid media amplification
  • Creator discovery
  • Strategy
  • Social commerce

Clients shown on its website

Qualcomm · Nivea · Kraken Rum · Calvin Klein · Dell · Meta

Strengths

  • Backed by WPP/GroupM Nexus scale and data resources
  • Operates in 37+ markets with 650+ staff
  • Proprietary decision-intelligence platform (IBEX)

Watch out for

  • No published pricing
  • No longer an independent agency (part of WPP/GroupM)

Similar agencies

  • Billion Dollar Boy

    London, UK · est. 2014

    A London-founded social and creator marketing agency built around its proprietary 'Creator Instinct' strategic framework.

    Best for brands seeking full-funnel creator campaigns backed by a proprietary measurement framework

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  • Socially Powerful

    London, UK · est. 2017

    A global social and influencer marketing agency with regional hubs that runs campaigns powered by its proprietary Aria platform.

    Best for brands wanting regional/local influencer campaign execution across multiple continents

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  • Born Social

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    A full-service social media agency building social-first brands through content, paid social, and influencer marketing campaigns rooted in real human connection.

    Best for challenger and consumer brands wanting people-powered, social-first influencer campaigns

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Top Influencer Marketing Agencies in the UK →Top Influencer Marketing Agencies in London →Top Influencer Marketing Agencies in New York →

Sources: goatagency.com, goatagency.com, goatagency.com, www.wpp.com