Updated September 2026

Influential

A data- and AI-driven influencer marketing platform and agency that matches brands with creators at scale. Best for enterprise brands wanting an AI-driven, data-heavy influencer platform backed by a major holding company.

Acquired by Publicis Groupe in a deal announced July 2024 (closed ~August 2024), reportedly worth around $500 million. Influential continues to operate under its own name and website within Publicis Groupe.

Services

Creator discovery
Campaign execution
Performance measurement
Audience analysis
Strategic partnerships

Clients shown on its website

Walmart · Reese's · Experian · McDonald's · Hilton · Amazon

Strengths

Proprietary AI platform (Captiv8) with 15M+ creator network
Preferred API partner of all major social platforms
Trusted by over 60% of Fortune 500 brands, per site

Watch out for

No published pricing
Now part of Publicis Groupe rather than an independent agency

Similar agencies

Agency Eight
New York, USA · est. 2023
A New York-based creator and community marketing agency that runs performance seeding, paid influencer campaigns, and affiliate programs for CPG, beauty, and wellness brands.
Best for high-growth CPG, beauty, and wellness startups wanting gifting-led creator seeding and affiliate revenue programs
- Performance Seeding
- 360 Influencer Campaigns
- Community Building / Ambassador Programs
- Creator Affiliate Programming
Amra & Elma
New York, USA
A Manhattan-based digital marketing agency founded by influencer sisters Amra and Elma Beganovich, combining influencer marketing with PR, SEO and content production.
Best for brands wanting influencer marketing bundled with PR and SEO under one agency
- Influencer marketing campaigns
- Media buying
- Social media management
- Content production
C/C/G
Los Angeles, USA
A full-service digital marketing agency offering fully managed influencer marketing campaigns alongside social media, paid media, branding, and content creation services.
Best for startups and CPG brands wanting influencer marketing bundled with full-funnel digital marketing
- Influencer Selection
- Influencer Activations
- Community Management
- Content Amplification

Top Influencer Marketing Agencies in Los Angeles →

Sources: influential.co, influential.co, influential.co, www.publicisgroupe.com