influencermarketingplatform

Updated September 2026

NewGen (formerly Kairos Media)

A London-founded social-first creator agency, formerly known as Kairos Media, focused on gaming and Gen Z audiences. Best for gaming and Gen Z-focused creator campaigns.

Kairos Media rebranded to NewGen after a multimillion-pound investment from BGF, per BGF's own press release and industry coverage; the company continues operating under the NewGen name and thenewgen.com domain as of Sept 2026.

Services

    Strengths

    • Long track record since 2015 with offices across London, Manchester and New York
    • Backed by BGF investment supporting its rebrand and growth

    Watch out for

    • Current thenewgen.com is a JS-rendered site that would not return service/client details on fetch, so several fields could not be verified directly from the site
    • Rebrand means the original Kairos Media name/site no longer represents the active business

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    Sources: thenewgen.com, www.bgf.co.uk