influencermarketingplatform

Updated September 2026

Obviously

A full-service influencer marketing agency and creator platform building custom creator networks and content programs for Fortune 500 brands. Best for enterprise brands wanting a WPP-backed agency with proprietary creator-network tech and large-scale campaign data.

Acquired by WPP in March 2023 and folded into VMLY&R; continues to operate under the Obviously brand and obvious.ly website.

Services

  • Creator network development
  • Talent management
  • Content creation
  • UGC for commerce
  • Always-on ambassador programs
  • Campaign reporting

Clients shown on its website

Ulta · Converse · Google · Amazon · Lyft · Campbell's

Strengths

  • Backed by WPP/VMLY&R resources since 2023 acquisition
  • Large campaign scale (152K+ collaborations, 5B+ impressions claimed on-site)
  • Broad industry coverage from automotive to healthcare

Watch out for

  • No published pricing
  • No longer an independent agency (part of WPP/VMLY&R)

Similar agencies

  • The Influencer Marketing Factory

    Miami, USA

    A data-driven, full-service influencer marketing agency specializing in end-to-end TikTok, Instagram, and YouTube campaigns from creator sourcing through reporting.

    Best for brands wanting focused TikTok/Instagram/YouTube campaign execution from a mid-sized specialist shop

    • Creator sourcing and vetting
    • Campaign strategy and execution
    • Content creation
    • UGC production

  • Whalar

    New York, USA · est. 2016

    A global creator and social agency that builds brand campaigns around creator-led content and paid amplification.

    Best for brands wanting a large-scale, award-winning creator agency backed by a holding-company network

    • Creator campaigns
    • Paid social amplification
    • Talent management
    • Strategy

  • Agency Eight

    New York, USA · est. 2023

    A New York-based creator and community marketing agency that runs performance seeding, paid influencer campaigns, and affiliate programs for CPG, beauty, and wellness brands.

    Best for high-growth CPG, beauty, and wellness startups wanting gifting-led creator seeding and affiliate revenue programs

    • Performance Seeding
    • 360 Influencer Campaigns
    • Community Building / Ambassador Programs
    • Creator Affiliate Programming

Top Influencer Marketing Agencies in New York →Best UGC Agencies →

Sources: www.obvious.ly, www.obvious.ly