Updated September 2026 · 11 picks
For small businesses, the best influencer marketing platforms are elev8or (free plan, paid from $19/mo), Collabstr (free to start, pay per hire), Afluencer ($49/mo), Heepsy ($69/mo) and Social Cat ($99/mo for gifted micro-influencer campaigns). Enterprise tools like CreatorIQ or Traackr are overkill below a few thousand dollars a month in creator spend.
DTC/ecommerce brands and small agencies running UGC, affiliate, and micro-influencer campaigns who want self-serve, transparent pricing without an annual contract
Lowest paid entry price we track ($19/mo annually), a free plan and no annual contract.
Free paid from $19
100,000+ creator profiles
brands and agencies wanting direct-hire marketplace search plus posted campaigns, from single purchases up to multi-brand enterprise management
Free to start; you pay a hiring fee only when you book a creator.
Free paid from $199
1.2 million+ creators claimed on-site
solo marketers and small brands running collab-marketplace campaigns
Collab marketplace for small brands from $49/mo.
Free paid from $49
350M+ influencers
SMBs and agencies doing self-serve creator discovery
Self-serve search and outreach from $69/mo with a free plan.
Free paid from $69
20M+ creators
small brands wanting low-cost gifted/product-seeding UGC campaigns with micro-influencers (10k-50k followers) rather than paid sponsorships
Gifted product-seeding campaigns with micro-influencers from $99/mo.
$99 /mo
Shopify merchants on Shopify/Advanced/Shopify Plus plans wanting a built-in affiliate program without a separate SaaS subscription
Free for Shopify merchants to run an affiliate creator program.
Free plan available
Millions of creator profiles searchable in-app
ecommerce/DTC brands running influencer, affiliate, and UGC creator programs at scale
Free plan with 200 credits if you plan to grow into a larger program.
Free paid from $200
190M+ creators across Instagram, TikTok, and YouTube
small teams and agencies wanting affordable influencer story/post tracking
Affordable post and Story tracking from $99/mo.
$99 /mo
small and mid-sized brands wanting a low-commitment influencer marketplace
Free plan, paid from $99/mo, with escrow payments.
Free paid from $99
250,000+ creators
small brands and ecommerce sellers doing DIY influencer/affiliate deals without a subscription
No subscription: free to use with a 20% commission on completed deals.
Free plan available
5M+ creators
brands and agencies wanting a self-serve creator marketplace with no platform fees
Self-serve marketplace from $150/mo billed annually, no platform fees.
$150 /mo
50,000+ vetted US creators
Many small brands start with gifted collaborations (product cost plus shipping) and a sub-$100/month platform, then add paid creator fees once they know which niches convert.
Not at first. You can find creators manually, but a platform saves time on search, fake-follower checks, outreach and tracking once you work with more than a handful of creators.
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