influencermarketingplatform
Upfluence
e-commerce brands running influencer, affiliate, and UGC/ambassador programs
Custom demo pricing
12+ million creators
- TikTok
- YouTube
- X (Twitter)
- Twitch
Updated September 2026
Upfluence vs GRIN (2026)
Upfluence is best for e-commerce brands running influencer, affiliate, and UGC/ambassador programs; GRIN is best for ecommerce/DTC brands running influencer, affiliate, and UGC creator programs at scale. Upfluence starts at Custom (demo required) and GRIN at $0/mo (Free plan, 200 credits, no card required); paid plans start at $200/mo (Starter, 2,000 credits).
GRIN
ecommerce/DTC brands running influencer, affiliate, and UGC creator programs at scale
Free paid from $200
190M+ creators across Instagram, TikTok, and YouTube
- TikTok
- YouTube
| Upfluence | GRIN | |
|---|---|---|
| Best for | e-commerce brands running influencer, affiliate, and UGC/ambassador programs | ecommerce/DTC brands running influencer, affiliate, and UGC creator programs at scale |
| Starting price | Custom (demo required) | $0/mo (Free plan, 200 credits, no card required); paid plans start at $200/mo (Starter, 2,000 credits) |
| Free trial | Yes | No |
| Networks | Instagram, TikTok, YouTube, X (Twitter), Twitch, Pinterest | Instagram, TikTok, YouTube, Pinterest |
| Creator database | 12+ million creators | 190M+ creators across Instagram, TikTok, and YouTube |
| Key features | Discovery, CRM, Outreach, Affiliate tracking, Payments, UGC, Reporting, AI-powered creator matching (Jaice AI) | AI-driven creator discovery and managed recruiting, CRM for creator relationships and inbound message management, Outreach and automated follow-ups, Affiliate program tracking (unlimited creators, links, codes), Payments (PayPal integration), Campaign performance reporting and analytics, Deliverable/content (UGC) review and marketplace optimization |
| Integrations | Shopify, WooCommerce, Magento, BigCommerce, Amazon Attribution, Klaviyo, PayPal | Shopify, Klaviyo, Gmail, Outlook, Box, Dropbox, Google Drive, DocuSign, PayPal, Slack |
| Founded | 2013 | — |
Questions people ask
+Is Upfluence or GRIN cheaper?
Upfluence starts at Custom (demo required); GRIN starts at $0/mo (Free plan, 200 credits, no card required); paid plans start at $200/mo (Starter, 2,000 credits).
+What does Upfluence have that GRIN doesn't?
Discovery, CRM, Outreach, Affiliate tracking, Payments, UGC, Reporting, AI-powered creator matching (Jaice AI).
+What does GRIN have that Upfluence doesn't?
AI-driven creator discovery and managed recruiting, CRM for creator relationships and inbound message management, Outreach and automated follow-ups, Affiliate program tracking (unlimited creators, links, codes), Payments (PayPal integration), Campaign performance reporting and analytics, Deliverable/content (UGC) review and marketplace optimization.