influencermarketingplatform

Updated September 2026

Brandwatch Influence review

An influencer relationship and campaign management module within Brandwatch's Social Media Management suite, owned by Cision. Best for brands already using Brandwatch/Cision tools who need influencer payments and campaign workflows in one suite. Starts at Custom (demo required).

Formerly Paladin, acquired by Brandwatch in March 2022 and rebranded as Influence; Brandwatch itself is owned by Cision. Still listed as an active product line as of Sept 2026.

Key features

  • Influencer Discovery
  • Contract & Payment Management
  • Campaign Reporting
  • Content Approval Workflows
  • Deliverable Tracking
  • Global Payments (120+ currencies)

Pros

  • Global multi-currency payment processing built in
  • Part of a broader social media management suite (listening, publishing)
  • Large creator database (65M+)

Cons

  • Fewer networks explicitly listed than rivals (TikTok, X, YouTube only)
  • Pricing opaque, described as the priciest module in the Brandwatch ecosystem

Brandwatch Influence alternatives

  • Lefty

    luxury and lifestyle brands running influencer discovery and campaign management

    Custom demo pricing

    30M+ vetted influencers

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Twitch
    • Snapchat

  • Intellifluence

    small and mid-sized brands wanting a low-commitment influencer marketplace

    Free paid from $99

    250,000+ creators

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Facebook
    • Pinterest
    • LinkedIn
    • Twitch

  • Kolsquare

    European brands and agencies needing creator discovery plus social listening

    Custom demo pricing

    Millions of influencer profiles

    • Instagram
    • TikTok
    • YouTube
    • Twitch
All Brandwatch Influence alternatives →

Sources: www.brandwatch.com, influence-help.brandwatch.com, en.wikipedia.org