influencermarketingplatform

Updated September 2026

Captiv8 review

End-to-end influencer marketing platform combining creator discovery, campaign management, and social commerce. Best for large brands and agencies running high-volume, multi-region influencer and social commerce programs. Starts at Custom (demo required).

Acquired by Publicis Groupe in May 2025 and positioned within Publicis Connected Media alongside Influential (which Publicis acquired in 2024); per Publicis's announcement, the Captiv8 brand and leadership remain in place following the integration.

Key features

  • Discovery
  • Social insights
  • Workflow/campaign management
  • Amplification
  • Measurement and attribution
  • Branded storefronts
  • Affiliate management (TikTok Shop)

Pros

  • Strong social commerce tie-in via TikTok Shop integration
  • Now backed by Publicis Groupe's scale and Influential's data/identity assets
  • Serves three distinct user types (creators, talent managers, brand managers) via dedicated portals

Cons

  • No public pricing, free trial, or self-serve signup; demo/sales process required
  • Post-acquisition integration with Influential could change product roadmap or availability over time
  • No standalone pricing page found on official site as of this research

Captiv8 alternatives

  • Upfluence

    e-commerce brands running influencer, affiliate, and UGC/ambassador programs

    Custom demo pricing

    12+ million creators

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Twitch
    • Pinterest

  • Traackr

    global enterprise brands and agencies running large-scale, multi-market creator programs

    Custom demo pricing

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Facebook
    • Pinterest

  • Heepsy

    SMBs and agencies doing self-serve creator discovery

    Free paid from $69

    20M+ creators

    • Instagram
    • TikTok
    • YouTube
    • LinkedIn
All Captiv8 alternatives →

Sources: captiv8.io, www.publicisgroupe.com, captiv8.io