influencermarketingplatform

Updated September 2026

Klear (Meltwater Influencer Marketing) review

AI-driven influencer discovery, campaign management, and ROI reporting module within the Meltwater Suite. Best for medium-to-large brands and agencies already using (or wanting) the broader Meltwater media-intelligence suite. Starts at Custom (demo required).

Acquired by Meltwater in 2021 (deal closed ~April 2021, $17.8M); rebranded from Klear to 'Meltwater Influencer Marketing' in an April 2024 consolidation. klear.com now redirects to meltwater.com's Influencer Marketing suite page; login/workspace unchanged for existing customers.

Key features

  • Discovery
  • CRM/outreach
  • Fraud detection (bot detection, 'True Reach' metric)
  • Audience analytics
  • Reporting/ROI attribution
  • Content workflow management

Pros

  • Backed by Meltwater's broader media intelligence/social listening data
  • Revenue attribution integrations with Shopify/WooCommerce
  • Long-standing product (founded as Klear in 2012) with established enterprise client base

Cons

  • No public pricing; annual contracts only, quote-based
  • Rebrand from Klear to Meltwater Influencer Marketing may cause confusion over product identity/continuity
  • Best value typically requires bundling with other Meltwater modules, raising effective cost

Klear (Meltwater Influencer Marketing) alternatives

  • Traackr

    global enterprise brands and agencies running large-scale, multi-market creator programs

    Custom demo pricing

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Facebook
    • Pinterest

  • Influencity

    mid-market brands and agencies wanting an all-in-one IRM/campaign suite

    Custom demo pricing

    200M+ global creators

    • Instagram
    • TikTok
    • YouTube
    • Twitch

  • Upfluence

    e-commerce brands running influencer, affiliate, and UGC/ambassador programs

    Custom demo pricing

    12+ million creators

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Twitch
    • Pinterest
All Klear (Meltwater Influencer Marketing) alternatives →

Sources: www.meltwater.com, www.meltwater.com, klear.com, www.meltwater.com