influencermarketingplatform

Updated September 2026

Popular Pays review

A managed content-creation and influencer marketplace connecting brands with 160,000+ creators for branded and UGC-style content. Best for mid-market and enterprise brands wanting a full-service platform plus strategist support for content and influencer campaigns. Starts at Custom (sales-led; no public pricing page).

Acquired by Lightricks in March 2022; continues operating under its own brand as part of Lightricks.

Key features

  • Creator database filterable by demographic, skill, size, network
  • In-platform hire with handled legal/contracts/payments
  • Brief creation, content review/approval, revision requests
  • Campaign analytics and ROI reporting
  • Dedicated client/campaign strategists

Pros

  • Y Combinator-backed with long operating history and large creator pool
  • Backed by Lightricks' creator-tool ecosystem post-acquisition

Cons

  • No published pricing; requires talking to a client partner
  • Positioned as a premium/managed service rather than pure self-serve

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Sources: popularpays.com, popularpays.com