influencermarketingplatformUpdated September 2026
Tagger (by Sprout Social) review
Enterprise influencer marketing platform, now part of Sprout Social, offering AI-powered creator discovery, vetting, campaign management, and performance analytics. Best for enterprise brands and agencies managing multi-brand influencer programs. Starts at Custom (demo required).
Tagger Media was acquired by Sprout Social in August 2023 for $140M; the old taggermedia.com domain now redirects to Sprout Social, and the product was rebranded 'Sprout Social Influencer Marketing' (formerly Tagger) in February 2025.
Key features
- Discovery (AI Assist, topic-based)
- Audience analytics (Brand Fit Score, brand safety reporting)
- CRM/outreach (contracting, approvals)
- Payments
- Reporting (first-party analytics, attribution)
- Competitive intelligence
- Content approval/boosting
Pros
- Now backed by Sprout Social's broader social media management suite and enterprise sales/support infrastructure
- Supports a wide range of networks (7 listed) including Pinterest and LinkedIn
- Enterprise-grade features like multi-brand workspaces and brand safety reporting
Cons
- No public self-serve pricing; requires a demo
- No stated free trial or free plan
- Original Tagger brand identity is being phased out in favor of Sprout Social branding, which may cause confusion during transition
Tagger (by Sprout Social) alternatives
Upfluence
e-commerce brands running influencer, affiliate, and UGC/ambassador programs
Custom demo pricing
12+ million creators
- TikTok
- YouTube
- X (Twitter)
- Twitch
Intellifluence
small and mid-sized brands wanting a low-commitment influencer marketplace
Free paid from $99
250,000+ creators
- TikTok
- YouTube
- X (Twitter)
- Twitch
Traackr
global enterprise brands and agencies running large-scale, multi-market creator programs
Custom demo pricing
- TikTok
- YouTube
- X (Twitter)
Sources: sproutsocial.com, sproutsocial.com, sproutsocial.com