influencermarketingplatform

Updated September 2026

YouTube Creator Partnerships (formerly BrandConnect) review

Google's own marketplace connecting advertisers with YouTube Partner Program creators for sponsored content, built from the 2016 FameBit acquisition. Best for brands running large-scale YouTube creator campaigns through Google's own ad stack. Starts at Custom (demo required).

Renamed from YouTube BrandConnect to YouTube Creator Partnerships at the 2026 YouTube NewFronts; integrated into YouTube Studio, Google Ads and Display & Video 360.

Key features

  • Gemini-powered creator discovery
  • Creator Partnerships API
  • Studio brand-deal management
  • Cross-screen campaign measurement
  • Direct Google Ads/DV360 integration

Pros

  • Direct access to YouTube's own creator base and first-party data
  • Built into tools brands already use (Google Ads, DV360)

Cons

  • Limited to YouTube Partner Program creators
  • No public self-serve pricing

YouTube Creator Partnerships (formerly BrandConnect) alternatives

  • Modash

    in-house e-commerce/Shopify brand teams running gifting, affiliate, and paid influencer partnerships

    $199 /mo

    350M+ creators

    • Instagram
    • TikTok
    • YouTube

  • Upfluence

    e-commerce brands running influencer, affiliate, and UGC/ambassador programs

    Custom demo pricing

    12+ million creators

    • Instagram
    • TikTok
    • YouTube
    • X (Twitter)
    • Twitch
    • Pinterest

  • GRIN

    ecommerce/DTC brands running influencer, affiliate, and UGC creator programs at scale

    Free paid from $200

    190M+ creators across Instagram, TikTok, and YouTube

    • Instagram
    • TikTok
    • YouTube
    • Pinterest
All YouTube Creator Partnerships (formerly BrandConnect) alternatives →

Sources: blog.youtube, support.google.com, en.wikipedia.org